About Us - You + 2 USA

About Us
You plus Two, a Social Benefits LLC, Inc, Profesional Fundraisers, Researchers, and Consultants, was founded by three individuals: Z. Vance Alford II, Douglas Kurfess, and Richard J. Pinsonneault.

The three entrepreneurs, who now consider themselves Social Entrepreneurs, forged a loyal, two-decade-long working relationship that sent the visionaries across the USA, attending seminars and exchanging ideas of success with fellow-entrepreneurs.

Vance, Doug, and "Rick" have enjoyed invaluable business successes, but also kept their treasured friendship strong during times that tested the trio.

Out of four personal and distinct mission statements, came a team perfectly suited to retool the fundraising industry with a new-school twist and a pioneering spirit to help more people and animals with less money.

We:
are not a crowdfunding site.
mirror the code of ethics, policies, and transparency of a 501c3 where applicable.
are guided by attorneys.
are a fundraising entity that encourages donations for charitable organizations, individuals, and animals within the United States of America that passes our stringent vetting process. We take no fees or commission and all donations are made directly to each respective nonprofit/charitable organization.
are committed to protecting the confidentiality of each person we serve.
are sensitive to the overall cost-efficiency and effective social impact of each dollar a donor contributes.
utilize the fundraising power of personal relationships and peer-to-peer networking.
use a remuneration model for our participants based on a Team's performance and meeting specific Team goals for the sale of fundraising tools.
Our Manifesto
What lessens one, lessons us all.

-We believe in the power of charitable giving and purposeful profits to drive change and help those in need.
-We examine the cost and its worth relative to the depth and breadth of the resulting impact.
-We give back to our great nation, its citizens, and the animals we are entrusted to watch over without reservation and weight of importance of any recipient.
-We believe in humility. We push for the truth. We invest in bold innovation and disruption.
-We are blind to the color and net worth of a person for all humans are equal and worthy.
-We embrace the awkwardness that every start-up must experience and endure in order to accomplish our mission.

You plus Two has much to accomplish- mountains to climb. We are aware that we must carefully select our mountains before we boast of how easy the incline appears to be.

Kindness and generosity are at our core. We seek donors, entrepreneurs, collaborators, and mentors to make You plus Two the very best social servant it can possibly be.

We bring to the table a passion to help our nation's downtrodden, and we desire to connect with you in that same vein.
We didn't set out to tell charities how to do operate; in fact, most charities do an amazing job.

We began our journey to assist our nation's downtrodden, man and animal alike.

Then, in an effort to help struggling families and our donors, we added a purposeful way to increase one's income through the effort of teamwork.
The time has come to re-form the way charitable giving is designed by advocating for fewer
restrictions, promoting innovation, bringing free-market principles, and expanding avenues of
donor referrals to the charitable sector.

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Two Years Ago, a Major Trend Caught Our Attention:

Referral Programs Can Dictate Consumer Behavior

Known as Referring (see our site on Referring), receiving cash and other bonuses for a referral has become so widespread that some people report adding as much as $12,000 to their yearly income.

Various forms include free products/services, compensation for sending retail shoppers, and even pre-loaded debit cards worth $50 for a friend who gives blood plasma.

Companies such as Airbnb, Dropbox, PayPal, and Uber, saw their customer base skyrocket byway of rewarding customers.

Referring has become commonplace; nevertheless, it is a powerful economic driver that is still in its infancy. Referring donors is an open-door to perfect timing for increased charitable giving that You plus Two is shining a light on.

We Placed the Referral Model Into a Broader Context:
Six Degrees of Separation (How 6 Degrees Can Benefit Society.)

The Theory of Six Degrees states that any person on the planet can be connected to any other person through a chain of acquaintances that has no more than five intermediaries.

Recently, Facebook stated their research indicates it could be as low as 4.6 degrees.

Don't over-think it, but there is an abundance of empirical evidence that reveals some people, deep down, do-in-fact crave recognition and sometimes a reward for doing a good deed. It doesn't cheapen the deed-- just call it a human thing. To capitalize on the vast power of The Six Degrees of Separation, or even a small community, a consistent reward is sometimes required for consistent results.

Some Nonprofits Spend Rashly to Aquire Donors

A study of 154 nonprofits revealed a total of 5 trillion emails sent and huge media buys purchased at a cost of $85,000,000. ( M+R Strategic Benchmarks)

We Identified the Perfect Application

According to Sales Prospecting for Dummies by Tom Hopkins, you can count on about a 10-percent sales success rate for non-referrals versus a 60 percent success rate that comes through a referral.

Word-of-mouth advertising is the number one most-effective sales method and it's far less expensive and intrusive. Asking friends to follow an example of giving back requires no exorbitant call centers, TV ads, social media, email, postal mail, and robocalls.

Most nonprofits operate with extreme cost-efficiency; nevertheless, the bottom line is billions of dollars in saved fundraising expenses would lead to a more cost-efficient use of monies available to help those in need. Donor Referring is the solution to improved cost efficiency.

Our Task: Benefit Society, Part A
The Trend and the Theory Converge

When we combined Referring with The Theory of the Six Degrees of Separation as a fundraising model, our development team projected the ushering in of the Golden Age for Fundraising like the world has never seen. Millennials, who make and keep contact with friends with lightning-fast speed, are poised to inherit over $60 Trillion from their parents to set the stage.

Each dollar raised by way of donor referring saves money on advertising expenses that can be stretched and put to better use. The Referring application revealed itself to have the potential for a far greater societal impact than we had originally envisioned.

Our Task: Benefit Society, Part B

Surprisingly, the lower-income population gives more than the middle—and in some measures even more than the top-income earners on a percentage basis.

When measuring charitable donations as a fraction of the donor’s income, giving is most robust at the bottom and top of the earnings spectrum.

-A donor referral system that offers performance-based bonuses for asking just 2 friends to donate is a low-effort/high reward opportunity for one to pay down debt, add time freedom, and enhance one's standard of living for those who loyally support others in need- many who make a huge sacrifice to give.-

Paid Referral Programs Have Changed Consumerism Forever

We all tell our friends of the restaurants we frequent--and love. Wouldn’t it be nice if the restaurant owners sent you a check as a reward for recognition of your referral?

Wouldn’t it be even better if your friend encouraged their friends to try the same restaurant for an even bigger reward? You plus Two recognized that Referring is the perfect application for increased giving.

You plus Two Fused Referral Marketing with Fundraising to
Revolutionize the Landscape of Charitable Giving

You plus Two is evolutionary. We started a movement utilizing the power of Peer-to-Peer Philanthropy that provides a platform for donors to urge 2 friends to also give back.

It's a mathematical law: exponential growth quickly outpaces linear growth. You plus Two of your friends are 3x the donations of just you alone.

The You plus Two Way increases overall charitable donations while the donor is rewarded a bonus for his/her efforts to raise funds through teamwork and sharing a worthwhile mission.

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