The time has come to re-form the way charitable giving is designed by advocating for fewer
restrictions, promoting innovation, bringing free-market principles, and expanding avenues of
donor referrals to the charitable sector.
Two Years Ago, a Major Trend Caught Our Attention:
Referral Programs Can Dictate Consumer Behavior
Also known as Referring, receiving cash and other bonuses for a referral has become so widespread that some people report adding as much as $12,000 to their yearly income.
Various forms include free products/services, compensation for sending retail shoppers, and even pre-loaded debit cards worth $50 for a friend who gives blood plasma.
Companies such as Airbnb, Dropbox, PayPal, and Uber, have seen their customer base skyrocket byway of rewarding customers.
Referring has become commonplace; nevertheless, it is a powerful economic driver that is still in its infancy. Donor Referring is an open-door to perfect timing for increased charitable giving.
We Placed the Referral Model Into a Broader Context:
Six Degrees of Separation (how 6 Degrees can benefit society).
The Theory of Six Degrees states that any person on the planet can be connected to any other person through a chain of acquaintances that has no more than five intermediaries.
Recently, Facebook stated their research indicates it could be as low as 4.6 degrees.
Don't over-think it, but there is an abundance of empirical evidence that reveals people, deep down, do-in-fact crave recognition and sometimes a reward for doing a good deed. It doesn't cheapen the deed-- just call it a human thing. To capitalize on the vast power of The Six Degrees of Separation, or even a small community, a consistent reward is required for consistent results.
Some Nonprofits Spend Rashly to Aquire Donors
A study of 154 nonprofits revealed a total of 5 trillion emails and ads purchased to generate 527,754,635 website visits at a cost of $85,000,000. ( M+R Strategic Benchmarks)
We Identified the Perfect Application
According to Sales Prospecting for Dummies by Tom Hopkins, you can count on about a 10-percent sales success rate for non-referrals versus a 60 percent success rate that comes through a referral.
Word-of-mouth advertising is #1, the most-effective sales method and it's far less expensive and intrusive. Asking friends to follow an example of giving back requires no exorbitant call centers, TV ads, social media, email, postal mail, and robocalls.
Most nonprofits operate with extreme cost-efficiency; however, the bottom line, billions of dollars in saved fundraising expenses would lead to a more cost-efficient use of monies available to help those in need. Donor Referring is the solution to improved cost efficiency.
Our Task: Benefit Society, Part A
The Trend and the Theory Converge
When we combined Referring with The Theory of the Six Degrees of Separation as a fundraising model, our development team projected the ushering in of the Golden Age for Fundraising like the world has never seen. Millennials, who make and keep contact with friends with lightning-fast speed, are poised to inherit $60 Trillion to set the stage.
Each dollar raised by way of donor referring saves money on advertising expenses that can be stretched and put to better use. The Referring application revealed itself to have the potential for a far greater societal impact than we had originally envisioned.
Our Task: Benefit Society, Part B
Surprisingly, the lower-income population gives more than the middle—and in some measures even more than the top-income earners on a percentage basis.
When measuring charitable donations as a fraction of the donor’s income, giving is most robust at the bottom and top of the earnings spectrum.
-A donor referral system that offers performance-based bonuses for asking just 2 friends to donate is a low-effort/high reward opportunity for one to pay down debt, add time freedom, and enhance one's standard of living for those who loyally support others in need.
Paid Referral Programs Have Changed Consumerism Forever
We all tell our friends of the restaurants we frequent--and love. Wouldn’t it be nice if the restaurant owners sent you a check as a reward for recognition of your referral?
Wouldn’t it be even better if your friend encouraged their friends to try the same restaurant for an even bigger reward? You plus Two Recognized that Referring is the Perfect Application for Increased Giving.
You plus Two Fused Referral Marketing with Fundraising to
Revolutionize the Landscape of Charitable Giving
You plus Two is evolutionary and we are revolutionary. We started a movement utilizing the power of Peer-to-Peer Philanthropy that provides a platform for donors to urge 2 friends to also give back.
It's a mathematical law: exponential growth quickly outpaces linear growth. You plus Two of your friends are 3x the donations of just you alone.
And, with the popularity of referring, people have become accustomed to expect a reward for sharing.
The You plus Two Way increases overall charitable donations while the donor is rewarded a bonus for his/her efforts to raise funds through teamwork and sharing a worthwhile mission.
Linear Fundraising vs Exponential Fundraising
Linear Growth = 1 Donation from 1 Person
Exponential Growth = 1 Donation Becomes 3
You, alone, can only make one donation at the time.
You plus Two of your friends make 3 donations.
Further, when you join with your 2 friends, it takes no expensive
robocalls, direct mail, email, TV ads, events, and black-tie galas.
Explore the Fast-Paced Nature of Exponential Growth
You plus Two Uses the Miracle of Math to Accelerate Fundraising In Order to
Help People and Animals in Need, Exponentially
- It's easy to imagine being in a room with 2 donors: 21
- It gets more crowded if you triple that number: 2 x 2 = 22
- It would get even more crowded if you doubled that number again.
- Now you are surrounded by 2x2x2= 8 donors (23)
- At 24, the rate of donations accelerates greatly
- At 25 donations start to pour in and it becomes very exciting.
2 to the power of just 20 = 220 = 1,048,576 donors.