Data from 10,000 Donors Suggests Surprising Results
The Cost of Removing Person-to-Person
Interaction from Fundraising
- Costs to Generate Nearly 5 Trillion Emails
- Costs to Generate 527,754,635 Web Visits
COST PER DONATION
Overall, 1.0% of nonprofit website visitors joined an
email list, and of those, 1.1% completed a donation.
Results: $42 Raised per 1,000 Contacts
1.1%OF WEBSITE VISITORS MAKE A DONATION
*Data represents only 154 out of
1,571,056 tax-exempt organizations.
(Source: M+R Strategic Benchmarks )