The Cost of Removing Person-to-Person Interaction from Fundraising
Costs to Generate Donations:
- 5 Trillion Emails Sent
- 527,754,635 Web Visits
COST PER DONATION
- $ 204 Display Ad
- $ 41 Web Search
- $ 65 Social Media
Overall, 1.0% of nonprofit website visitors joined an email list, and of those, 1.1% completed a donation.
Results: $42 Raised per 1,000 Contacts
*Data represents only 154 out of 1,571,056 tax-exempt organizations.
(Source: M+R Strategic Benchmarks )