• Data from 10,000 Donors Suggests Surprising Results

     

  • Socially-Minded Entrepreneurs

     

     

    Entrepreneurs are seeing the opportunity to start a business that cares about society, while also paying individuals to solicit donations, while also earning a reasonable profit for the organization and those with a stake in its success.

     

    An Accent Hope Consulting Study found over ​$120 billion waiting on the sideline for potential funding for such mission-driven organizations.

     

    $85,000,000*

     

    CASE STUDY

     

    The Cost of Removing Person-to-Person

    Interaction from Fundraising

     

    - Costs to Generate Nearly 5 Trillion Emails

    - Costs to Generate 527,754,635 Web Visits

    -
    COST PER DONATION

    • $ 204 Display Ad
    • $ 41 Web Search
    • $ 65 Social Media

    Overall, 1.0% of nonprofit website visitors joined an

    email list, and of those, 1.1% completed a donation.

     

    Results: $42 Raised per 1,000 Contacts

    1.1%OF WEBSITE VISITORS MAKE A DONATION

     

    *Data represents only 154 out of

    1,571,056 tax-exempt organizations.

    (Source: M+R Strategic Benchmarks )

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