We understood from the onset that we would be faced with our fair share of critics. Nevertheless, we stand firm in our conviction that the long-standing fundraising model is out of step with society; and can be overzealous in its allocation of funds to attract new donors.
Change is about traveling from the old to the new, leaving yesterday behind.
It goes with the territory that professional fundraisers are paid and some very handsomely. You will work hard with You plus Two to meet your fundraising goals in order to earn bonuses. We spent 9 months doing countless calculations to create a model that would meet your standards.
We pay our operating expenses and then we pay the people (you) responsible for working tirelessly to raise money for people and animals in need.
We have all been taught that giving is a one-way street. And in our hearts, that belief is true. Yet, out of that belief, 2 things emerge:
- People value their time in our fast-paced society more than ever before. Volunteerism, the forever pinnacle of altruism, is slowly starting to gravitate more towards quid pro quo ("something for something" in Latin).
- Being rewarded for a good deed does not cheapen the deed if one's heart is pure.
...More of Our Pioneering Spirit
“...everybody wants to make a difference, but nobody is willing to be different.”
"Business is business." It's been said countless times and for good reason. The same goes for "never lend a friend money." Sentiments and deep-rooted beliefs are often impossible to extinguish.
It takes money to make money and it takes money to raise money. There is just no way around it.
We've been taught to always give from the heart with no expectation of a reward or returned favor- not even a thank you. However, this non-expectation can get sticky as the brain and the heart does not always agree.
In the event, you were to accept some type of reward for a genuine act of kindness, does that automatically reverse and taint the good deed? Does a token of appreciation given to one erase charity?
Your answer may differ. We say, no.
The nonprofit world believes they operate in a different fashion and purpose from a business. Fundraising, in our opinion, clearly falls into the business column. It has to manage the art of accounting, albeit noble. By nature, it can not be a one-way street: fundraisers are paid.
According to research by Blackbaud Foundation Solutions, on events such as 5k's, just 3% of participants raise 65% of the donations1. Simply put, this indicates that fundraising requires too much elbow grease for many, and nonprofits could use an improved reward system.
When formulating You plus Two, the subject that most interested us was the prospect of paying participants to fundraise.
An individual can be paid for any service provided there is a person or company willing to pay and the service rendered is legal.
Then why all the frowns? Even today, donors still ask charities: "Why should I support your organization when a certain percentage of the funds raised will pay for fundraising."
How, and why, would a donor believe such an ill-formed impression? Professional Fundraising is a big business that pushes out trillions of emails steering potential donors to websites. Allocating funds to solicit donations is critical to most nonprofits' survival.
The preferred model of compensation for nonprofits is to pay a fundraiser a bonus based on meeting specific fundraising goals. A bonus, by definition, is paid periodically for achieving or exceeding goals and objectives. Even though they are close cousins, bonuses and commission differ greatly, especially if a commission is paid per donation collected.
Further, we integrated an initial training phase, tools, motivation, leadership, and team coaching as being instrumental to one's success.
You plus Two participants gain an education about the nonprofit sector and the specific nonprofits we donate to throughout the year. Each nonprofit has a specific cause and is an invitation to learn about its positive impact on the receivers as well as the giver.
Not so long ago, people were happy to get their card punched 12 times to get 1 free pizza. Today, referrals are a trend. The number of products and services that pay a referral rewards (free product, cash, and cash-back) is staggering- to the tune of $6 Trillion a year worldwide. Cash for anything from referring a nurse, car, and mortgage loans.
In our fast-paced society, more than ever before, people value their time. Volunteerism, the forever-pinnacle of altruism, is slowly starting to gravitate more towards quid pro quo ("something for something" in Latin.)
Nonprofits need innovation mixed with a loosening of the reins. That combination could usher in an era of personal giving as the world has never seen. It's understandable that nonprofits don't want to upset their major donors; nevertheless, on-the-other-hand they are ignoring a potential windfall.
You + 2 was created with a dual mission in mind:
1. Help American people and animals in need.
2. Give our donors a vehicle to reduce their debt and stay out of harm's way. Only 58% of Americans have enough savings to cover a $1,000 emergency 2.
We are just simply doing our thing, and that thing is something we strongly believe will be a blessing to a vast number of people and animals.
R R(1) H+R Research
"The 'crazy ones', the ones who dare to think differently, change the world with disruptive innovation."