You + 2 represents a culture of reporting, transparency, and accountability even
when it is not required.
How Do You Know Your Giving
Has Made a Difference?
1. Whenever possible, we travel to meet the organizations and people your money is donated to.
2. We only bring you a series of high-impact charitable opportunities related to society’s most vulnerable people and animals.
3. For each selection, we regularly update the background and rating on each charitable organization working in their respective space.
A Better Mousetrap for Charities
and the Donors Who Support Them
The day before something is truly a breakthrough,
it’s a crazy idea..and if you aren't a believer in crazy
ideas, you're stuck with linear thinking.
Two Years Ago, a Major Trend Caught Our Attention
Referral Programs Are Mainstream and Dictate Consumer Behavior
Also known as Referring, receiving cash and other bonuses for a referral has become so widespread that some people report adding as much as $12,000 to their yearly income.
Various forms include free products/services, compensation for sending retail shoppers, and even pre-loaded debit cards for each friend referred who gives blood plasma.
Companies such as Airbnb, Dropbox, PayPal, and Uber, have seen their customer base skyrocket byway of rewarding referring customers.
Referring is fast becoming commonplace worldwide. It is a powerful economic driver that is still in its infancy.
We Placed the Referral Model into a Broader Context
Six Degrees of Separation
The theory of Six Degrees states that any person on the planet can be connected to any other person through a chain of acquaintances that has no more than five intermediaries.
Recently, Facebook stated their research indicates it could be a little as 4.6 Degrees.
Don't over-think it, but there is an abundance of empirical evidence that reveals people, deep down, do in fact crave recognition and rewards for doing a good deed. It doesn't cheapen the deed-- just call it a human thing.
To capitalize on the vast power of the Six Degrees of Separation, or even a small community, a consistent reward is required for consistent results.
We Identified the Perfect Application
Some Nonprofits Spend Recklessly on Soliciting Donors
A study of 154 nonprofits revealed a total of 5 trillion emails and ads purchased to generate 527,754,635 website visits at a cost of $85,000,000 ( M+R Strategic Benchmarks).
According to Sales Prospecting for Dummies by Tom Hopkins, you can count on about a 10- percent sales success rate for non-referrals versus a 60 percent success rate that comes through a referral.
Word-of-mouth advertising is #1, the most-effective sales method and it's far less expensive and intrusive. Asking friends to follow an example of giving back requires no exorbitant call centers, TV ads, social media, email, postal mail, and robocalls.
Most nonprofits operate with extreme cost-efficiency; nevertheless, bottom line, billions of dollars in saved fundraising expenses would lead to a more cost-efficient use of monies available to help those in need.
The Task: Benefit Society
The Trend and the Theory Converge
When we combined Referring with the Theory of the Six Degrees of Separation as fundraising model, our development team projected the ushering in of the Golden Age for Fundraising like the world has never seen before. Millennials, who keep contact with friends like never before, are poised to inherit 30 Trillion Dollars to set the stage.
The future is bright indeed for nonprofits, yet the maximization of a portion of our country's wealth going to charity rests on the shoulders of an up-and-coming generation. This generation was reared on connectedness and is undoubtedly tailor-made for referring and its immense use for good causes.
Each dollar raised by way of referring saves money on advertising expenses that can be stretched and put to better use. The Referring application revealed itself to have the potential for a far greater social impact than we had originally envisioned.
The Task: Benefit Society, Part B
A Plan Comes Together in a Most Rewarding Way
The lower-income population, surprisingly, gives more than the middle—and in some measures even more than the top-income earners on a percentage basis.
When measuring charitable donations as a fraction of the donor’s income, giving is most robust at the bottom and top of the earnings spectrum.
In our freewheeling economy, who among us might be the next one that finds him/herself being the one on the receiving end of charity?
A referral system that offers performance-based bonuses for asking just 2 friends to donate is a low-effort/high reward opportunity for one to pay down debt, add time freedom, and enhance one's standard of living.
Our Team Forged Ahead to Create:
Additional Supporting Facts
Paid Referral Programs Have Changed Consumerism Forever
We all tell our friends of the restaurants we frequent--and love. Wouldn’t it be nice if the restaurant owners sent you a check as a reward for recognition of your referral?
Wouldn’t it be even better if your friend encouraged their friends to try the same restaurant for an even bigger check?
You + 2 Recognized that Referring is the Perfect Application for Giving-Back.
"Seth Priebatsch recently predicted a shift from the “social layer” to the
“game layer” over the next decade due to rewards paid for fundraising
levels achieved ( e.g. $50 for $5,000 raised)."
You + 2 Fused Referral Marketing with Fundraising to
Revolutionize the Landscape of Charitable Giving
You + 2 isn't evolutionary, we are revolutionary. We started a movement utilizing the power of Peer-to-Peer Philanthropy that provides a platform for donors to urge 2 friends to also give back.
It's a mathematical law: exponential growth quickly outpaces linear growth. You + 2 of your friends is 3x the donation of just You alone.
And, with the popularity of referring, people have become accustomed to expect a reward for sharing.
The You + 2 way increases overall charitable donations while the donor is rewarded a bonus for his efforts to raise funds through teamwork and share a worthwhile mission.
Linear Fundraising vs Exponential Fundraising
Linear Growth = 1 Donation from 1 Person
Exponential Growth = 3 Donations from 3 People
You, alone, can only make one donation. You + 2 of your friends can make 3 donations.
Further, when you add your 2 friends, it takes no expensive robocalls, direct mail, email,
TV ads, events, and black-tie galas.
Explore the Fast-Paced Nature of Exponential Growth
Using the Miracle of Math to Accelerate Fundraising
"Using Peer-to-Peer fundraising, over 10.9 million individuals raised over $1.23 billion
online over a three-year period. People are taking fundraising into their own hands."
Charitable Giving is Contagious
Everywhere around us we see people in need. We also see people who want to help others but don’t know-how. We connect those dots through You + 2 of your friends.
You + 2's groundbreaking approach to fundraising and donor appreciation
provides an open door into the mind of the new donor in a new age.
We Are Remembered for
Our Kind Acts
Will they raise a glass and toast you one day?
There's no better feeling than knowing you'll be remembered in both presence and absence. The lives we touch and causes we advance are the footprints we create and leave behind.
You + 2 helps make your life count for more through charity.
We Are Not Only Fundraisers
We Are Fun-Raisers
Decades of research reveal that belonging to a group or community ranks near the top of the happiness scale. The real magic of fund-raising goes even deeper than temporary happiness and fulfillment. It creates meaningful relationships and memories.
1. Help American People and Animals in Need
2. Give Our Donors a Vehicle to Reduce Their Debt and Stay Out of Harm's Way
We are just simply doing our thing, and that thing is something we strongly believe in: being a blessing to people and animals in need.
If you feel excited at the prospect of You + 2 utilizing the power of referral-based fundraising to potentially raise millions of dollars for charity, in addition, assist you in reducing or eliminating your burdening debt, then You + 2 is for you.
You + 2 Turns Conversation into Impactful Action
Volunteers with You + 2 envision a nation in which all people and animals live in harmony and safety with a secure, fulfilling, healthy, and prosperous life.
Helping those in need, as well as our donors, became a bedrock mission for us.
It was apparent to us that we were creating the Future of Philanthropy.